6 Lessons Learned: Stores

How to Design a Great Catalog

It is a known fact that catalogs are designed with one target in mind, which is to showcase the products that a business has with the aim of making customers buy. It is a vital marketing tool for reaching the target audience thus great care needs to be taken in the design process. In some cases, this is the only way that customers get to know about the products that a business sells. It is a fascinating fact to note that if it poorly designed a catalog could lead to the loss of clients.

Catalogs contain many images as opposed to words. It is worth acknowledging that the pictures of the products need to be of high quality. A known fact is that poor quality images can undermine the image of the products and the business as a whole.

It is also important to consider the brand colour. It is impeccable to acknowledge that the brand colour should be used across the whole catalog to generate uniformity and congruence. This keeps the reader engaged and not distracted by colors that are off and are either too bright or too dull.

It is a known fact that a balance needs to be struck in the pictures and information provided in the catalog. It is important to highlight the fact that the images of the products must contain product information that appeals to the customer. It is a point worth noting that such information could involve discounts or even features of the product that will benefit the client. Information on a catalog should be accurate, credible, helpful, informative and authoritative.

It is a known fact that the page layout is another consideration and products should be placed in a way that the reader can quickly identify the products and see what the selling price is. It is worth acknowledging that the product and price must always be noticeable especially if the relevant information is the price.

Space allotment and size are important, especially when considering the products being sold and the target audience. Quickly sale-able products should be allocated enough space and ranking to guarantee more sales.

Consistent format and purpose are also other key considerations. The best-designed catalogs have uniformity in the catalog layout design across all the pages. Such consistency promotes brand loyalty and increases customer loyalty.

It is a known fact that the perception of a catalog begins with the front cover and thus an attractive catalog cover tempts the reader to open the catalog and thereby gets to interact with the product on offer. An enticing front page would raise the level of interest of the reader to find out what lies on the inside of the catalog.

An excellent catalog takes creativity and effort and by following the above tips, a business owner can design an excellent catalog that wins the hearts of customers.

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